Hi, Friends!
Welcome back, to understand Big Data better let’s visit the real life applications which are already being used in the market.
Big data is taking the world to a new direction. With a huge amount of data being generated from various digital sources, the importance of analytics is increasing in the market. Let’s analyze the real life applications where Big Data has played a vital role:
Using Big Data to win elections:
India’s current ruling party, the BJP, used Big Data analytics effectively in the elections. They worked on understanding the voter sentiments and local issues spoken by citizens of India on different social media platforms, through this they could not only focus on national issues but also local issues.
When you consider the fact that elections in India involve more than 800 million voters with different ideologies and expectations, the innovative usage of Big Data marked a huge change in the way elections were fought traditionally.
The result – BJP could identify issues far more proactively due to data available at its disposal and customize its strategy accordingly. This ultimately played a huge role in its victory.
Using Big Data in Health Care:
Once a patient gets treated his name and his data will be stored in the database safely forever and whenever required, the doctor can have a view of it. A large number of medical devices are there which are big data oriented. Today data is used to such an extent that doctor prescribes the medicines without even visiting the patient by knowing the heartbeat and temperature through the heart and temperature monitoring watch fitted on the patient’s hand that stays in a remote place.
Nanobots are miniature robots that are being developed which will increase the immunity in the human’s body by fighting with bacteria and other harmful germs. They have their own sensors and will be great in delivering chemotherapy. Nanobots are great biotech robots that will be used in carrying oxygen, destroy germs, and renovate tissues.
Using Big Data for Ujjwala Yojana scheme:
The Ministry of Petroleum and Natural Gas has set up 10,000 new LPG distribution centres to target 50 million Below Poverty Line women across India. Data was mined using a geo-clustering algorithm to get the Locations of existing LPG centres and to figure out the best location for a new LPG distribution centre in each district. This algorithm is enhanced so that it can help in building other utility booths like schools, colleges, ration shops etc. in India.
Using Big Data for finding a perfect match:
Online portal, Matrimony.com which is in the business of matchmaking, adds over 8,000 subscribers on a daily basis. Faced with an ever-increasing amount of data to sort, generate, analyze and match, Matrimony.com needed a reliable and scalable analytics platform to support several petabytes of data and deliver near real-time responsiveness.
Today, by capturing customer data from multiple channels including emails, SMS’s, banner ads (across the website), telesales and from their retail centre, the online firm uses IBM’s technology to gauge insights and leverage it for driving personalized marketing campaigns to match potential partners faster and attract more subscribers.
Using Big Data to develop Smart Cities:
The initial steps have been laid down to develop Smart cities in India, for instance,
- The Bengaluru Water Supply and Sewerage Board (BWSSB) is using Big Data and predictive analytics technology to create systems for monitoring water distribution system. About 45% of the water supplied by the BWSSB goes unaccounted, therefore they have built up an operational dashboard, which detects water leakages so as to reduce unaccounted water supply percentage. Similar kind of implementation is undertaken by Kerala Water Authority (KWA) in the city Thiruvananthapuram.
- The traffic department of Namma Bengaluru is setting up a command centre to manage traffic in the city. The cameras at major junctions are used as data feed and the traffic signals are automated, to enable traffic to move smoothly.
- Moving towards Smart ‘City’ implementation, the government is setting up a cluster that would be futuristic, but at the same time, much of the services will be governed by a digital grid. This grid will be capturing data related to civic and personal amenities – birth, death, water, sewage, electricity, etc., thus eliminating all or most of the physical touch points. The data thus generated will help the government in allocating appropriate resources for business continuity as well as personal well-being.
The examples don’t end here, there are many more like the shopping behavior analysis is used by every eCommerce website for better sales, automation in manufacturing sector, device oriented smart homes, better and effective learning in the education sector, fraud and thief detection etc.
Happy Learning!
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